Are Top Performers Born or Built in Sales?
Nov 17, 2025
Most people think top reps are “naturals.” They’re not.
They’re the ones who’ve tried more things, failed faster, and learned the patterns everyone else never stuck around long enough to see.
They’ve eaten the awkward moments. They’ve had the calls that went sideways. They’ve felt the sting of objections multiple times. Instead of avoiding that discomfort, they kept stepping back into it. They were deliberate about getting better.
Great reps don’t get better because they’re gifted. They get better because they expose themselves to more learning moments than the average rep ever will. Grit compounds. Every failed attempt becomes data. Every round turns into pattern recognition. Every correction tightens the instinct.
If you want to level up, don’t chase talent. Chase the reps. Chase the discomfort.
That’s why the gap widens. Not because someone was born with it but because someone stayed in the arena long enough to sharpen the edge. Chase the next controlled failure.
Don't take my word for it, all these great folks talk about this: Angela Duckworth, Simon Sinek, James Clear and more all point to the same truth. Growth comes from staying in the fight longer than most people are willing to.
That’s how real skill compounds.
— Cliff
For a limited time, we're working with handful of companies to shape the future of AI-powered role plays for their sales and customer success teams.
Discovery
2-3 hours
We'll learn about your business and capture your existing process to gather scenarios and data to train Cliff AI on your unique context.
Train & Pilot
1 week
With your inputs, we'll customize role play scenarios that will be most useful for your sales teams and launch Cliff with a handful of your sales reps as pilot group.
Iterate & Launch
Up to 3 months
Cliff will be released to your entire sales team and we'll conduct weekly review calls with you and your team to ensure your desired ROI is met.
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