The Hidden Cost of Uncoached Moments in your Sales Cycle

Every team pays for it. Not in big dramatic failures but in the small moments that slip by unnoticed. The unclear answer in a discovery call. The weak follow up on a pricing question. The rushed transition that loses a buyer’s trust. These are the signals that tell you exactly where a rep is stuck, yet most teams never capture them and never coach against them.

Training builds the baseline. It’s the day to learn. But readiness is built in the days after, in the repetitions where those tiny moments get sharpened through deliberate practice.

So the real question is this. How much revenue is hiding inside the uncoached moments your team repeats every day?

— Cliff