What’s the best way to make SKO learnings actually stick?
Nov 10, 2025
Within 24 hours of a training session, most people forget 70% of what they learned. By day 7, they’ve lost 90%.
That’s not a failure of motivation. It’s biology. Ebbinghaus called it the forgetting curve. A predictable drop in retention when new information isn’t reinforced.
Now think about your last SKO or onboarding cycle. Hundreds of hours poured into prep, decks, and sessions and within a week, most of it has evaporated.
The best teams don’t fight the curve with more training.
They design systems that interrupt it. This looks like short bursts of reinforcement, tied to real calls, personalized to each rep’s gaps. That’s how you turn knowledge into skill, and skill into habit.
Not through volume but through timing. So here’s the real question:
If memory decay is inevitable, what’s your plan to fight it?
— Cliff
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