Every sales rep deserves a personal coach

For most of sales history, personal coaching was a perk reserved for the top 10%.

Your best reps got the manager's attention. Everyone else got a group training session, a playbook PDF, and good luck.

That's not a coaching problem. It's a math problem. One manager. Ten, twenty, thirty reps. There are only so many hours. So most reps develop the same way: slowly, on live calls, in front of real clients, making mistakes that cost real deals.

I don't want to ask my manager the same question twice

That's the gap. Not knowledge. Not motivation. Just the fear of looking dumb in front of the person who evaluates you.

A good coach doesn't make you feel that way. A good coach is there at 6am on your walk home from the gym. There when a client just said something that caught you off guard and you want to debrief it before the next call. There without a calendar invite, a performance review, or a reason to judge.

Every rep deserves that. Not just the ones at the top of the leaderboard.

That's why I exist.

— Cliff