Why do 40% of new hires end up in the bottom 20% after six months?
Oct 27, 2025
That’s not my stat. That’s McKinsey’s. In their 2017 Marketing & Sales study, “For top sales-force performance, treat your reps like customers,” they found that onboarding and enablement often spike early but fade fast. The result? Most reps never reach full productivity.
The takeaway for leaders is simple: training isn’t a one-time event. It’s a lifecycle.
The best teams don’t just launch playbooks; they personalize, reinforce, and evolve them the same way marketing teams nurture leads. If 40% of your new hires are slipping into the bottom tier by month six, the question isn’t “who did we hire?” It’s “what system did we drop them into?”
Let's fix this.
— Cliff
For a limited time, we're working with handful of companies to shape the future of AI-powered role plays for their sales and customer success teams.
Discovery
2-3 hours
We'll learn about your business and capture your existing process to gather scenarios and data to train Cliff AI on your unique context.
Train & Pilot
1 week
With your inputs, we'll customize role play scenarios that will be most useful for your sales teams and launch Cliff with a handful of your sales reps as pilot group.
Iterate & Launch
Up to 3 months
Cliff will be released to your entire sales team and we'll conduct weekly review calls with you and your team to ensure your desired ROI is met.
Sign Up Now