Revolutionizing AI Role-play

Practice with Cliff, not your prospects

Practice with Cliff, not your prospects

Practice with Cliff, not your prospects

Teams using Cliff AI transform unpredictable performance into consistent results and reduce ramp-up time without burning pipeline or overloading managers

Teams using Cliff AI transform unpredictable performance into consistent results and reduce ramp-up time without burning pipeline or overloading managers

Teams using Cliff AI transform unpredictable performance into consistent results and reduce ramp-up time without burning pipeline or overloading managers

Be an early Design Partner

Not just practicing. Have real and dynamic conversations to simulate any customer situation

Not just practicing. Have real and dynamic conversations to simulate any customer situation

Conversational Collaboration

Conversational Collaboration

Real-time feedback

Real-time feedback

Break down any customer conversation with real-time feedback during the roleplay. Cliff texts you back any summaries and feedback.

Break down any customer conversation with real-time feedback during the roleplay. Cliff texts you back any summaries and feedback.

Cliff Remembers You

Cliff Remembers You

Unlike canned tools, Cliff remembers each conversation and picks up where you left off for a personalized training program

Unlike canned tools, Cliff remembers each conversation and picks up where you left off for a personalized training program

Winning sales teams practice smart. But without the right tools? Growth stalls.

Winning sales teams practice smart. But without the right tools? Growth stalls.

Winning sales teams practice smart. But without the right tools? Growth stalls.

Break away from canned feedback and checking boxes

Break away from canned feedback and checking boxes

Break away from canned feedback and checking boxes

Cliff’s Customized Sales Coaching is Built for Your Business

Instant feedback & coaching

Your sales team gets immediate customized feedback that identifies their strengths and improvement areas, enabling you to tailor training and development where it's needed the most to close skill gaps & boost team productivity

Realistic scenarios & custom AI personas

No canned scenarios that can be gamed. Cliff is focused on real scenarios & conversations. Practice role plays that are trained on your products & services, keeping your team sharp and thinking on their feet

Reporting and insights for managers

Managers can understand what reps are focused on, how they are using Cliff and what they are doing so they can tailor their training plans and suggest improvements areas for sales reps.

Easy integration and maintenance

Cliff can get up and running quickly by training Cliff on available product, support and help center information on your product and services. Your enablement and operations teams will love it.

Why should you start AI coaching today?

Flatten out the bell curve of rep performance and get more of your sales reps hitting or exceeding quota.

Increase consistency across team

Accelerate Onboarding & Ramp

Accelerate Onboarding & Ramp

Reduce the time spent in training that doesn’t work and is not sticking with your reps

Reduce the time spent in training that doesn’t work and is not sticking with your reps

Your business gets it's own number for Cliff for your reps to begin working on custom and personalized scenarios

Increased Sales Velocity

Give Cliff a call
(647) 951-2543

Give Cliff a call
(647) 951-2543

Experience a new way to level up your team.

Experience a new way to level up your team.

How does Cliff Work?

Cliff ingests your current enablement material and turns your existing content to personalized roleplays

Train Cliff on your Products & Services

Train Cliff on your Products & Services

Give Cliff Access to your Sales Tools

Give Cliff Access to your Sales Tools

Cliff integrates with the tools you use today like Gong or Chorus to identify opportunities for each rep to start their personalized coaching plan

Cliff integrates with the tools you use today like Gong or Chorus to identify opportunities for each rep to start their personalized coaching plan

Start Role Playing

Your business gets it's own number for Cliff and your reps can begin working on their personalized coaching plans

Sales Reps 🤝 Cliff


For these reps, practicing with Cliff gave them the confidence boost that
leads to better outcomes through real-time personalized feedback.

Sales Reps 🤝 Cliff


For these reps, practicing with Cliff gave them the confidence boost that
leads to better outcomes through real-time personalized feedback.

Jack Smith
Senior Account Executive

"It definitely felt like a call and I liked that there was immediate feedback - what you did well, areas of improvement. Cliff also pulled in sales methodologies that I can use in future calls. That was cool."

Alec Tulett
Sales Manager

"I honestly really enjoyed it. Cliff is a good stepping stone to the mock pitches that are intended to be really uncomfortable for people. I remember stressing about that but having Cliff would be beneficial for everybody."

Suzana Tosic
Account Manager

"That was really good - Cliff brought up stuff that someone in the organization would have thought to bring up.

That was really cool. I would 100% use it."

Mahdi Gokal
Sales Manager

"Cliff's super useful. I would say these role plays are much tougher conversations but that was really good. It was intuitive because Cliff was poking holes, threw a wrench and a curve ball. Really good."

Somachi Egejuru
Business Development

"Getting into the flow of the conversation, I was actually surprised by how the questions Cliff was asking was really, really good and really tailored towards the type of questions that we would be asked on a call. I was really surprised."

Kayleigh Crook
Senior Account Manager

"That was really good, very helpful. Cliff embodied this person really well - it was a good practice for what I would be dealing with on the regular.

I also liked Cliff's feedback and gave relevant suggestions. I have not got this good advice from a human yet."

Mindy Loverin
Revenue Leader

"This is so cool, it is super helpful. Just to have a plain language to practice, and there's nobody listening to you and you can build out how how you're positioning it.

I find that super helpful."

Mark James
Regional VP Sales

"Honestly I was quite shocked at the level of detail Cliff gave to the questions I asked. The fact that Cliff mentioned ROAS.

That was really incredible."

Shelly Lakernik
Account Executive

"Cliff is really beneficial. People can practice on their own time, they can be driving home and do these calls.

This would have saved me a lot of embarrassing conversations and hang ups when I was doing cold calls. I think it's great."

Valentina Di-Maio
Account Executive

"The questions were spot on and Cliff sounded realistic. The biggest thing is in the 5-min practice, we need to be able to nitpick everything and that was realistic.

I like that Cliff gave me options too - should he give me a scenario or I can provide one, which is really nice."

Be an early Design Partner.

For a limited time, we're working with handful of companies to shape the future of AI-powered role plays for their sales and customer success teams.

How does the program work?

Discovery

2-3 hours

We'll learn about your business and capture your existing process to gather scenarios and data to train Cliff AI on your unique context.

Train & Pilot

1 week

With your inputs, we'll customize role play scenarios that will be most useful for your sales teams and launch Cliff with a handful of your sales reps as pilot group.

Iterate & Launch

Up to 3 months

Cliff will be released to your entire sales team and we'll conduct weekly review calls with you and your team to ensure your desired ROI is met.

Sign Up Now

Frequently asked questions

Who is Sequel Labs?

What can I expect from the design partnership program?

Are there cost associated with the design partnership program?

What happens after the 3 months?

Can I cancel anytime?

How many role plays can I do per month?

How can I contact you if I have more questions?

Want to help your team succeed?

Get In Touch

Revolutionizing communication training with AI roleplay for real-world scenarios.

Product

Company

hello@sequellabs.io

Resources

© 2025 Sequel Labs Inc. All rights reserved.

Made in Canada

© 2025 Sequel Labs Inc. All rights reserved.