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Revolutionizing AI Role-play
Be an early Design Partner
How will Cliff help your Sales team win?
Instant feedback & coaching
Your sales team gets immediate customized feedback that identifies their strengths and improvement areas, enabling you to tailor training and development where it's needed the most to close skill gaps & boost team productivity
Realistic scenarios & custom AI personas
Practice role plays that are trained on your products & services, offers, competitive intelligence; keeping your team sharp and thinking on their feet
Any time, every day
Cliff is available 24/7 to your team for role-plays anytime, whether it's for an upcoming call or for regular practice. No scheduling required.

Scale best practices
Standardize your playbooks across the entire sales team with personalized 1:1 role play sessions at your team's convenience tailored to your industry, your customer base and your team's experience
Jack Smith
Senior Account Executive
"It definitely felt like a call and I liked that there was immediate feedback - what you did well, areas of improvement. Cliff also pulled in sales methodologies that I can use in future calls. That was cool."
Alec Tulett
Sales Manager
"I honestly really enjoyed it. Cliff is a good stepping stone to the mock pitches that are intended to be really uncomfortable for people. I remember stressing about that but having Cliff would be beneficial for everybody."
Suzana Tosic
Account Manager
"That was really good - Cliff brought up stuff that someone in the organization would have thought to bring up.
That was really cool. I would 100% use it."
Mahdi Gokal
Sales Manager
"Cliff's super useful. I would say these role plays are much tougher conversations but that was really good. It was intuitive because Cliff was poking holes, threw a wrench and a curve ball. Really good."
Somachi Egejuru
Business Development
"Getting into the flow of the conversation, I was actually surprised by how the questions Cliff was asking was really, really good and really tailored towards the type of questions that we would be asked on a call. I was really surprised."
Kayleigh Crook
Senior Account Manager
"That was really good, very helpful. Cliff embodied this person really well - it was a good practice for what I would be dealing with on the regular.
I also liked Cliff's feedback and gave relevant suggestions. I have not got this good advice from a human yet."

Mindy Loverin
Revenue Leader
"This is so cool, it is super helpful. Just to have a plain language to practice, and there's nobody listening to you and you can build out how how you're positioning it.
I find that super helpful."
Mark James
Regional VP Sales
"Honestly I was quite shocked at the level of detail Cliff gave to the questions I asked. The fact that Cliff mentioned ROAS.
That was really incredible."
Shelly Lakernik
Account Executive
"Cliff is really beneficial. People can practice on their own time, they can be driving home and do these calls.
This would have saved me a lot of embarrassing conversations and hang ups when I was doing cold calls. I think it's great."
Valentina Di-Maio
Account Executive
"The questions were spot on and Cliff sounded realistic. The biggest thing is in the 5-min practice, we need to be able to nitpick everything and that was realistic.
I like that Cliff gave me options too - should he give me a scenario or I can provide one, which is really nice."
Be an early Design Partner.
For a limited time, we're working with handful of companies to shape the future of AI-powered role plays for their sales and customer success teams.
How does the program work?
Discovery
2-3 hours
We'll learn about your business and capture your existing process to gather scenarios and data to train Cliff AI on your unique context.
Train & Pilot
1 week
With your inputs, we'll customize role play scenarios that will be most useful for your sales teams and launch Cliff with a handful of your sales reps as pilot group.
Iterate & Launch
Up to 3 months
Cliff will be released to your entire sales team and we'll conduct weekly review calls with you and your team to ensure your desired ROI is met.
Sign Up Now
Frequently asked questions
Who is Sequel Labs?
What can I expect from the design partnership program?
Are there cost associated with the design partnership program?
What happens after the 3 months?
Can I cancel anytime?
How many role plays can I do per month?
How can I contact you if I have more questions?
Want to help your team succeed?
Get In Touch