✨ The sales readiness platform for high-performing revenue teams

✨ The sales readiness platform for high-performing revenue teams

Cliff gives revenue leaders the tools to coach at scale

You're not losing deals to competitors.

You're losing them to moments your team wasn't ready for.


Cliff is a Sales Readiness Platform that delivers personalized micro-learning moments that sharpens reps every day and compounds into team readiness

Become a Launch Partner

What if every rep got the practice they needed right when they needed it without overloading their manager?

What if every rep got the practice they needed right when they needed it without overloading their manager?

Flatten out the bell curve of rep performance and get more of your sales reps hitting or exceeding quota.

More Consistency

Faster Onboarding

Reduce the time spent in training that doesn’t work and is not sticking with your reps

Your business gets it's own number for Cliff for your reps to begin working on custom and personalized scenarios

Increased Sales Velocity

Latest GTM enablement insights from Cliff

Are Top Performers Born or Built in Sales?

Conversational Collaboration

Not just practicing. Have real and dynamic conversations to simulate any customer situation

Real-time feedback

Break down any customer conversation with real-time feedback during the roleplay. Cliff texts you back any summaries and feedback.

Personalized To You

Unlike canned tools, Cliff remembers each conversation and picks up where you left off for a personalized training program

Training shaped for your team with infinite scenarios and compounding learning

Customized practice.
Real Scenarios.
Built for your team

Real-time feedback & coaching

Your sales team gets immediate customized feedback that identifies their strengths and improvement areas, enabling you to tailor training and development where it's needed the most to close skill gaps & boost team productivity

Infinite scenarios & custom personas

No canned scenarios that can be gamed. Cliff is focused on real scenarios & conversations. Practice role plays that are trained on your products & services, keeping your team sharp and thinking on their feet

Readiness insights for managers

Managers can understand what reps are focused on, how they are using Cliff and what they are doing so they can tailor their training plans and suggest improvements areas for sales reps.

Practice anytime

Cliff is always available so reps can practice what they need right when they need it. Before a call or after a miss. No waiting for a peer or manager to practice

Get started in less than 24 hours

Upload your sales enablement content. Cliff uses this to create realistic, on-brand scenarios your team will actually face

Train Cliff

Connect Your Call Recorder

Cliff integrates with tools like Gong or Chorus to identify each rep's strengths and blind spots - no manual review needed

Start Role Playing

Your team gets it's own number for Cliff. Reps can start practicing personalized scenarios 24/7.

Revenue Teams 🤝 Cliff

Revenue Teams

🤝 Cliff

Mark James
Regional VP Sales

"Honestly I was quite shocked at the level of detail Cliff gave to the questions I asked. The fact that Cliff mentioned ROAS.

That was really incredible."

Mindy Loverin
Revenue Leader

"This is so cool, it is super helpful. Just to have a plain language to practice, and there's nobody listening to you and you can build out how how you're positioning it.

I find that super helpful."

Alec Tulett
Sales Manager

"I honestly really enjoyed it. Cliff is a good stepping stone to the mock pitches that are intended to be really uncomfortable for people. I remember stressing about that but having Cliff would be beneficial for everybody."

Mahdi Gokal
Sales Manager

"Cliff's super useful. I would say these role plays are much tougher conversations but that was really good. It was intuitive because Cliff was poking holes, threw a wrench and a curve ball. Really good."

Jack Smith
Senior Account Executive

"It definitely felt like a call and I liked that there was immediate feedback - what you did well, areas of improvement. Cliff also pulled in sales methodologies that I can use in future calls. That was cool."

Suzana Tosic
Account Manager

"That was really good - Cliff brought up stuff that someone in the organization would have thought to bring up.

That was really cool. I would 100% use it."

Somachi Egejuru
Business Development

"Getting into the flow of the conversation, I was actually surprised by how the questions Cliff was asking was really, really good and really tailored towards the type of questions that we would be asked on a call. I was really surprised."

Kayleigh Crook
Senior Account Manager

"That was really good, very helpful. Cliff embodied this person really well - it was a good practice for what I would be dealing with on the regular.

I also liked Cliff's feedback and gave relevant suggestions. I have not got this good advice from a human yet."

Shelly Lakernik
Account Executive

"Cliff is really beneficial. People can practice on their own time, they can be driving home and do these calls.

This would have saved me a lot of embarrassing conversations and hang ups when I was doing cold calls. I think it's great."

Valentina Di-Maio
Account Executive

"The questions were spot on and Cliff sounded realistic. The biggest thing is in the 5-min practice, we need to be able to nitpick everything and that was realistic.

I like that Cliff gave me options too - should he give me a scenario or I can provide one, which is really nice."

Join our Design Partner Program

For a limited time, we're working with handful of companies to shape the future of AI-powered role plays for their sales and customer success teams.

How does the program work?

How does the program work?

Discovery

2-3 hours

We'll learn about your business and capture your existing process to gather scenarios and data to train Cliff AI on your unique context.

Train & Pilot

1 week

With your inputs, we'll customize role play scenarios that will be most useful for your sales teams and launch Cliff with a handful of your sales reps as pilot group.

Iterate & Launch

Up to 3 months

Cliff will be released to your entire sales team and we'll conduct weekly review calls with you and your team to ensure your desired ROI is met.

Sign Up Now

Frequently asked questions

Who is Sequel Labs?

What can I expect from the design partnership program?

Are there cost associated with the design partnership program?

What happens after the 3 months?

Can I cancel anytime?

How can I contact you if I have more questions?

Who is Sequel Labs?

What can I expect from the design partnership program?

Are there cost associated with the design partnership program?

What happens after the 3 months?

Can I cancel anytime?

How can I contact you if I have more questions?

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