Revolutionizing AI Role-play

Practice with Cliff, not your prospects

Practice with Cliff, not your prospects

Practice with Cliff, not your prospects

Use Cliff AI to transform unpredictable sales performance into consistent results and reduce ramp-up time without burning pipeline or overloading managers

Use Cliff AI to transform unpredictable sales performance into consistent results and reduce ramp-up time without burning pipeline or overloading managers

Use Cliff AI to transform unpredictable sales performance into consistent results and reduce ramp-up time without burning pipeline or overloading managers

Be an early Design Partner

Your new reps are not ramping up fast enough and you lack a deterministic way to evaluate their readiness.

Your new reps are not ramping up fast enough and you lack a deterministic way to evaluate their readiness.

Long new hire onboarding

Long new hire onboarding

Lost revenue opportunities

Lost revenue opportunities

Your reps struggle to consistently hit on key value propositions to your ICP, resulting in mishandling of objections

Your reps struggle to consistently hit on key value propositions to your ICP, resulting in mishandling of objections

Slow feedback loop

Slow feedback loop

You lack time to identify skill gaps and tailor specific feedback for each reps, slowing down opportunities to drive immediate improvements.

You lack time to identify skill gaps and tailor specific feedback for each reps, slowing down opportunities to drive immediate improvements.

Winning sales teams practice smart. But without the right tools? Growth stalls.

Winning sales teams practice smart. But without the right tools? Growth stalls.

Winning sales teams practice smart. But without the right tools? Growth stalls.

Why Most Sales Teams Struggle

Why Most Sales Teams Struggle

Why Most Sales Teams Struggle

How will Cliff help your Sales team win?

Instant feedback & coaching

Your sales team gets immediate customized feedback that identifies their strengths and improvement areas, enabling you to tailor training and development where it's needed the most to close skill gaps & boost team productivity

Realistic scenarios & custom AI personas

Practice role plays that are trained on your products & services, offers, competitive intelligence; keeping your team sharp and thinking on their feet

Any time, every day

Cliff is available 24/7 to your team for role-plays anytime, whether it's for an upcoming call or for regular practice. No scheduling required.

Scale best practices

Standardize your playbooks across the entire sales team with personalized 1:1 role play sessions at your team's convenience tailored to your industry, your customer base and your team's experience

Sales Reps 🤝 Cliff


For these reps, practicing with Cliff gave them the confidence boost that
leads to better outcomes through real-time personalized feedback.

Sales Reps 🤝 Cliff


For these reps, practicing with Cliff gave them the confidence boost that
leads to better outcomes through real-time personalized feedback.

Sales Reps 🤝 Cliff


For these reps, practicing with Cliff gave them the confidence boost that
leads to better outcomes through real-time personalized feedback.

Jack Smith
Senior Account Executive

"It definitely felt like a call and I liked that there was immediate feedback - what you did well, areas of improvement. Cliff also pulled in sales methodologies that I can use in future calls. That was cool."

Alec Tulett
Sales Manager

"I honestly really enjoyed it. Cliff is a good stepping stone to the mock pitches that are intended to be really uncomfortable for people. I remember stressing about that but having Cliff would be beneficial for everybody."

Suzana Tosic
Account Manager

"That was really good - Cliff brought up stuff that someone in the organization would have thought to bring up.

That was really cool. I would 100% use it."

Mahdi Gokal
Sales Manager

"Cliff's super useful. I would say these role plays are much tougher conversations but that was really good. It was intuitive because Cliff was poking holes, threw a wrench and a curve ball. Really good."

Somachi Egejuru
Business Development

"Getting into the flow of the conversation, I was actually surprised by how the questions Cliff was asking was really, really good and really tailored towards the type of questions that we would be asked on a call. I was really surprised."

Kayleigh Crook
Senior Account Manager

"That was really good, very helpful. Cliff embodied this person really well - it was a good practice for what I would be dealing with on the regular.

I also liked Cliff's feedback and gave relevant suggestions. I have not got this good advice from a human yet."

Give Cliff a call
(647) 951-2543

Experience a new way to level up your team.

Experience a new way to level up your team.

Mindy Loverin
Revenue Leader

"This is so cool, it is super helpful. Just to have a plain language to practice, and there's nobody listening to you and you can build out how how you're positioning it.

I find that super helpful."

Mark James
Regional VP Sales

"Honestly I was quite shocked at the level of detail Cliff gave to the questions I asked. The fact that Cliff mentioned ROAS.

That was really incredible."

Shelly Lakernik
Account Executive

"Cliff is really beneficial. People can practice on their own time, they can be driving home and do these calls.

This would have saved me a lot of embarrassing conversations and hang ups when I was doing cold calls. I think it's great."

Valentina Di-Maio
Account Executive

"The questions were spot on and Cliff sounded realistic. The biggest thing is in the 5-min practice, we need to be able to nitpick everything and that was realistic.

I like that Cliff gave me options too - should he give me a scenario or I can provide one, which is really nice."

Be an early Design Partner.

For a limited time, we're working with handful of companies to shape the future of AI-powered role plays for their sales and customer success teams.

How does the program work?

Discovery

2-3 hours

We'll learn about your business and capture your existing process to gather scenarios and data to train Cliff AI on your unique context.

Train & Pilot

1 week

With your inputs, we'll customize role play scenarios that will be most useful for your sales teams and launch Cliff with a handful of your sales reps as pilot group.

Iterate & Launch

Up to 3 months

Cliff will be released to your entire sales team and we'll conduct weekly review calls with you and your team to ensure your desired ROI is met.

Sign Up Now

Frequently asked questions

Who is Sequel Labs?

What can I expect from the design partnership program?

Are there cost associated with the design partnership program?

What happens after the 3 months?

Can I cancel anytime?

How many role plays can I do per month?

How can I contact you if I have more questions?

Want to help your team succeed?

Get In Touch

Revolutionizing communication training with AI roleplay for real-world scenarios.

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© 2025 Sequel Labs Inc. All rights reserved.